The Lanes in Norwich are a charming network of narrow, winding medieval streets located in the heart of the city. Known for their historic character, the Lanes are lined with independent boutiques, artisan shops and vintage finds. With their cobbled paths and centuries-old buildings, they offer a more intimate shopping and leisure experience.

Looses Emporium is a renowned antiques and collectables centre situated at 23–25 Magdalen Street in Norwich. Spanning over 12,000 square feet across two floors, it stands as one of the largest establishments of its kind in East Anglia. You can spend hours here rummaging around and find some great antique gems.

If you are looking for locally made produce and products, St Giles Pantry on Upper St Giles Street is a must visit. The pantry aims to support local producers by offering a curated selection of seasonal and artisanal food and drink sourced within a 40-mile radius of the city.

Jarrolds Department Store is an iconic family-run independent retailer located in the heart of Norwich. Occupying a grand, five-story building on London Street, Jarrolds offers a curated selection of fashion, beauty, homeware, books, and stationery. The store is renowned for its commitment to local producers, featuring exclusive brands and artisanal goods.

The Shopkeeper Store is a curated lifestyle shop nestled in the heart of Norwich's historic Lanes. The store offers a thoughtfully selected range of clothing, homeware, and stationery, emphasising quality, craftsmanship, and timeless design. The concept was inspired by a transformative trip to Japan, where Ian was captivated by the meticulous curation and presentation of products.

The Garnet Stores & Supplies is a thoughtfully curated lifestyle shop located at 34–35 Market Place, Norwich, adjacent to The Garnet pub. The stores offers functional homeware, locally sourced gifts, and a selection of artisan products with a focus on sustainability and supporting local businesses.

Pascale Store is an independent homeware boutique located at 27 London Street in Norwich's historic Lanes. Opened in September 2023, the shop occupies a beautifully restored Grade II-listed building. The store is a curated space offering a thoughtfully selected range of global homeware, including ceramics, kitchenware, textiles, stationery, and botanical accessories.

Substrata Wines is an independent wine retailer and importer based in Norwich, specialising in low-intervention and natural wines. Operating from a stall at Norwich Market (52 Market Place, NR2 1ND), Substrata offers a carefully curated selection of wines from small, independent producers committed to chemical-free farming and sustainable practices.

Atwin is an independent womenswear and lifestyle boutique nestled in the heart of Norwich's historic Lanes at 10–12 Bridewell Alley. Founded in 2021 by lifelong friends, Atwin offers a thoughtfully curated selection of sustainable fashion, accessories, homewares, and beauty products, with a strong emphasis on local craftsmanship and ethical practices.